Etsy publishes an article highlighting for us ways they plan to focus on merchandising during the upcoming month. Here is a link to their article for the month of June. Toward the end of the article, note that there will be a session on merchandising in the chat rooms of Etsy on May 15th with Lou Sagar, Etsy's marketing guru.
A simplified way to think about it is to focus on how you celebrate Memorial Day, Fathers Day, Graduations, and The Fourth of July, then ask yourself, what do I make that fits these events? There are email promotions going out to Etsy's huge email list for Fathers Day and for graduations. To put your promotion on the list for possible inclusion, there are links at the end of the above referenced article.
Here is a fun summertime selection from our team shops. By the way, it was mentioned that the front pages will be featuring rainbows, so if you have items that can be tagged rainbow, you might want to do that.